Monday, March 28, 2011

CASE STUDY: How Website Monitoring Saved an Online Auto Parts Retailer

PROBLEM: Customers complaining about site outages and slow site response times. Hosting company claiming that the problems had been resolved. Customers remaining dissatisfied.


METHODOLOGY: External website monitoring on a page-by-page basis at one-minute intervals pinpointed the problems.


SOLUTIONS: Realigning shared hosting, fixing database indexing, DNS server upgrade, altering the web host's BGP configuration and regular website monitoring.


THE STORY:
Once seen as an alternative marketing channel, online shopping has carved its own niche in the marketplace. The online shopping sector has grown rapidly, outstripping other sectors and opening new business prospects. The factors contributing to the continuous growth of online shopping include wider product ranges, convenience, lower prices, and availability of clear product information. Recent large investments in e-commerce by companies large and small have further energized the sector and strengthened its roots.


This growth has not come easy. Although most shopping sites feel that they have rid themselves of persistent growing pains, some remain. A recent Andersen Consulting Services survey reveals that more than 25 percent of online shopping experiences fail during holiday seasons due to site outages. Another survey by the NDP Group reveals that up to 23 percent of online shoppers still experience temporary website outages, late shipments, and customer service issues.


Dotcom-Monitor website monitoring network specializes in ensuring performance and uptime in online transaction processes, including shopping carts, sign-ins, and form submission. By simulating end-use actions, Dotcom-Monitor.com verifies each step within a transaction, not only for proper content, but also for requested performance. If any test parameters fall outside of the specified range, responsible personnel are immediately notified.


One of Dotcom-Monitor

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